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Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. This prompts the memorable punchline, “I bet he drinks Carling Black Label.”. Visit for more information about this footage. The OXO Good Grips Silicone Baking Cups is a great set that’s essential for not only bakers but also homemakers. Year and location, please. 4.7 out of 5 stars 782. As soap operas such as EastEnders began attracting mass audiences with gritty plotlines, so tensions began to surface in the Oxo family. In the original, the singing spuds merrily sang “we want to be Smith’s Crisps” to the tune of 60s pop song Bobby’s Girl by Susan Maugan.

How many brands are featured? The show was presented by Tony Windsor; his assistant was a woman called "Katie." The Vestey Group acquired Lemco in 1924, and the factory was renamed El Anglo. James Morris, Colin Gumbrell and Steven Evans suggested Salman Rushdie’s work for Ogilvy & Mather, a slogan for fresh cream cakes in the 1970s … One spot featured the parents not talking to each other and the children having to be intermediaries. In the 80s, with the changing nature of television (here was the decade of cable TV and an explosion of new channels), the visual mediums (the fast-cutting MTV style changed everything) and business, TV advertising flourished to give us some of the most memorable and attention-grabbing commercials ever produced. The Chewits ‘Monster Muncher’ made his first appearance in the 70s, but by the 80s the ads had settled into a familiar, crowd-pleasing style. In 1986, however, Lurpak changed up its strategy and decided to hire claymation animation house Aardman to launch a new, more endearing approach to selling butter. It’s all about mixing up a dash of training with an ounce of prevention. The trials Fox goes through, to get his hands on a can of Diet Pepsi for an attractive woman in his apartment block, are the basis of a mini rom-com classic. In 1966, Oxo had a sponsored show on the offshore radio station, Wonderful Radio London.

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Part C. 10. GW+Co Berlin 5.

But the best of the ‘I bet he drinks Carling Black Label’ campaign has to be the company’s Dambusters parody. 22. Which one of these didn’t really happen? It was about a different era.". Actors Anthony Stewart Head and Sharon Maughan starred in the ads as attractive neighbours with a habit of bonding over a nice cuppa. 66. The jingle has been done to death by Cornetto in subsequent ads, but the original iteration of the ‘Just One Cornetto’ ad is a work of genius comedic set-up and pay-off. 1. The actor and comedian had become an unlikely star thanks to the success of 1986’s Crocodile Dundee and its 1988 sequel. Learn how we’re committing to make everyday better for the planet — the home we all share. Read more about that here. The original product was the beef stock cube, and the company now also markets chicken and other flavour cubes, including versions with Chinese and Indian spices. B. ‎08-26-2020

Get it as soon as Thu, Oct 8. It was an era of experimentation in advertising, that saw commercials break from antiquated, descriptive approaches of selling products to vie for eyeballs in increasingly interesting, narrative-driven fashion. We look at the Google logo every day. The red and white Coca-Cola logo is recognized by what percentage of the world’s adult population – 76%, 84% or 94%? In so doing, these ads did little to quell fears from parents’ groups that advertisers were frequently marketing alcohol towards children. The ad’s improbable set-up shows the future Joey Tribbiani actor standing on the roof of a city tower block, setting a bottle of Heinz Tomato Ketchup on its side with a brick. Campaign One of these, in a real coup for the soft drinks company, starred one of the biggest actors of the 1980s: Michael J Fox. 21. ‎08-26-2020 This follow-up ad puts a spin on it by having a freshly peeled potato learn that he won’t be allowed in a packet of Smiths Jackets, which use whole potatoes in their jackets. In the end, the Oxo family fell victim to the fact that the rise in working women meant fewer families eating together. 99. But what’s most impressive about the ‘Muncher Menace’ ads is how effectively they convey a nostalgia for another time in their realistic portrayal of popular cinema of the 40s and 50s. Part of the reason for this was the effectiveness of some popular Pepsi TV ad campaigns. This was the series of animated ads for Cadbury’s Dairy Milk Caramel, featuring the infamous Cadbury’s Caramel Bunny.

Oxo launched another long-running advertising campaign in the UK in 1983, when a second "Oxo Family" debuted on commercial television. Launched in 1985, the ad was animated by animation house Klacto, with a song composed by Andy Blackford and sung by Tony Jackson.

However, the ad in question has been widely criticised in the years since due to possible overtones of racism. In 1995, another Steve Harley and Cockney Rebel song – Make Me Smile (Come Up and See Me) – became a chart hit after being used in a Carlsberg ad. As they sail past one another, the man rather than romantically sweeping the woman off her feet instead opts to snatch the Cornetto from her hand. The notorious Launderette commercial was first transmitted in 1985, and centred on model Nick Kamen as a customer with only two items to wash. Those items are his plain black T-shirt, and his Levi’s 501s – both of which he happens to be wearing when he walks in.

As Bellingham put it: "Life has changed so radically. Privacy Policy + Cookies. Still, it’s not hard to see why charges of cultural insensitivity were made in later years due to the character designs, with the child featured in classic Kia-Ora adverts closely resembling a character in blackface. [5] It was aired during a commercial break of Coronation Street. OXO – September 2020 The company says it intends to use the slogan again when the time is right. " By OXO — June 2018.

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